We build narrative films around your brand strategy. The goal is simple: give viewers a reason to stay past the third second, and a story worth remembering after the logo appears.
The difference isn’t budget, it’s whether the film gives the audience something to feel before it asks them to buy. Narrative commercials earn attention the same way a good film does: character, tension, and a reason to care.
That’s what we make at Focusline.
The brand message hits harder when it arrives inside a story the viewer already cares about. We work out the emotional territory first, then build the script around it. The product doesn’t open the film. It earns its place in it.
Every frame is a choice. Our directors and DPs treat a 60-second commercial with the same visual rigour as a short film, lighting, casting, lensing, sound design. That’s why the work feels different. It is different.
Narrative commercials have to work on a cinema screen and on a phone at a bus stop. We design hook structure, pacing, and aspect ratio from the first treatment, not patched in during edit.
Every project starts with a conversation about strategy, not a brief. We need to know what the brand has to say, who needs to hear it, and what emotional territory we’re working in before anyone writes a line of script.
From there we develop a treatment, the directorial vision for the film. Story structure, tone, casting direction, visual approach. Once it’s signed off, we move into production: crew, locations, shoot, edit, colour, sound. If the film also needs media placement, we can coordinate that side too.
Most projects run six to sixteen weeks from first conversation to final delivery, depending on scope.
Build emotional connection with your audience.
Strategic storytelling films designed to build brand identity, deepen audience connection, and extend impact across platforms.
High-end execution for ambitious productions.
Strategic storytelling films designed to build brand identity, deepen audience connection, and extend impact across platforms.
in film production
delivered across Switzerland and internationally
largest production scale
collaborated with, from startups to global brands
Focusline is led by director Samuel Laprand, based in Sion, Valais, available across Switzerland and internationally.
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A narrative commercial is a brand film built around a story rather than a product message. Instead of showing what a brand sells, it shows something the audience wants to watch, a character, a situation, an emotion. The brand earns its place inside the story.
A traditional ad leads with the product. A narrative commercial leads with the story. You feel the difference in the first three seconds: one demands attention, the other earns it.
We work with brands of all sizes, from Swiss startups to global companies. The common thread is a willingness to trust the story.
Most projects run 6 to 16 weeks from first call to final delivery. Tight shoots can compress, ambitious ones with international cast or remote locations stretch longer.
Budgets vary a lot, locations, cast, crew size, and duration all move the number. We work across a wide range and always start with a conversation to figure out what the project actually needs.
We are based in the heart of the Swiss Alps in Sion, Valais, and we shoot across Switzerland regularly. We also work hand in hand with trusted producer partners in Zurich, so projects rooted in the German-speaking market get the same level of craft and local understanding. When a brief calls for it, we produce internationally too.