Marco’s Impossible Day is a narrative commercial for Miloo featuring Swiss skiing champion Marco Odermatt. The film follows Marco through an absurdly overbooked day of brand shoots, meetings, and media appearances across the city. From fondue tastings to ski photoshoots and gala dinners, his schedule never slows down.
Luckily, one machine can keep up. The Miloo Maverick Beast turns impossible logistics into a smooth ride through the chaos.
A playful portrait of modern celebrity life in Switzerland, powered by mobility. The film leans into humour and absurdity to make a product story feel like entertainment.
Marco’s Impossible Day was directed by Samuel Laprand and Etienne Claret, produced by basique studio for Miloo.
Samuel Laprand directed alongside Etienne Claret, leading the creative direction and on-set execution. Working with a high-profile athlete like Marco Odermatt meant building a shoot day that respected his schedule while capturing the comedic rhythm the script demanded. The result is a fast-paced narrative commercial that turns the chaos of celebrity life into the heart of the brand message.
Client
Production
Agency
Executive Creative Director
Robert Van Den Heuvel
Associate Creative Director
Edward Chisholm
DoP
Leading Actor
Marco Odermatt
Manager of Marco Odermatt
Bettina Schiendorfer-Graf
Producer
1st AC | Gaffer
Best Boy Electric-Grip
Henri Machbacher
Make-up Artist
Editor
Colour Grading & Finishing
Focusline Production
Sound Engineer
Motion Design
Margherita Sammauro (Publicis)
Photographer & BTS
Behind-the-scenes film and photography by Tanguy Bibus.
