Vincent Michel × Jasmine Cammarota is a branded content film created for Swiss jeweler Vincent Michel, exploring the meeting point between dance and craftsmanship.
Inspired by the graceful movements of Ballet Béjart dancer Jasmine Cammarota, the film translates choreography into visual form. Each gesture, each movement, echoes the delicate lines and precision of Vincent Michel’s handcrafted jewelry. Through a series of intimate and fluid tableaux, the film reveals a dialogue between body and object, where motion, light, and material become one.
A visual celebration of elegance, artistry, and the harmony between dance and jewelry. The film treats luxury branded content as a form of portraiture, building emotional connection through atmosphere and movement rather than product showcase.
Vincent Michel × Jasmine Cammarota was directed by Samuel Laprand and Etienne Claret, produced by WABS for Swiss jeweler Vincent Michel.
Filming a project that bridges dance and jewelry meant working at two scales at once: the broader choreography of the body in motion, and the macro precision required to capture handcrafted pieces with the detail luxury demands. Coordinating a Ballet Béjart dancer with the rhythm of a film set added another layer of craft, since every gesture had to serve both the dance and the camera.
Working with Vincent Michel placed the project within Switzerland’s tradition of high-end craftsmanship, where film and jewelry share the same standard: slow, intentional, and built to last.
Client
DoP | Post Production | Colourist
Audio Engineer | Sound Designer
Talent
Production
Special Thanks
