Wintersymphony is a campaign film created for BE! Tourismus as part of the Made in Bern campaign. City and countryside, mountains and lakes, traditional customs and francophone savoir-faire: the campaign shows that Switzerland’s second largest vacation canton has a lot to offer.
The film combines striking imagery with contrasting keywords, building a portrait that presents the diversity of vacation experiences in Bern in an elegant and eloquent way. Rather than picking one identity for the canton, Wintersymphony embraces the contrasts that make Bern what it is.
A tourism campaign that treats variety itself as the message, letting opposites sit side by side instead of smoothing them into a single brand image.