Made in Bern

Wintersymphony

The Film

Wintersymphony is a campaign film created for BE! Tourismus as part of the Made in Bern campaign. City and countryside, mountains and lakes, traditional customs and francophone savoir-faire: the campaign shows that Switzerland’s second largest vacation canton has a lot to offer.

The film combines striking imagery with contrasting keywords, building a portrait that presents the diversity of vacation experiences in Bern in an elegant and eloquent way. Rather than picking one identity for the canton, Wintersymphony embraces the contrasts that make Bern what it is.

A tourism campaign that treats variety itself as the message, letting opposites sit side by side instead of smoothing them into a single brand image.

Production

Wintersymphony was directed by Fabian Weber and produced by Mcqueen Films for BE! Tourismus.

Samuel Laprand worked as Production Assistant on the project and contributed to the making-of during a shoot that crossed multiple landscapes and seasons within a single canton.

Director | DoP

Fabian Weber

Line Producer

Gian Albin

DIT | VTR | VFX

Adrian Weber

Production Assistant | Making of

Samuel Laprand

Production

Mcqueen Films

Agency

Bold

Stills

Behind the scenes