Magic Pass Meiringen is a branded content film exploring the vibrant winter atmosphere of the Meiringen-Hasliberg ski resort in the Swiss Alps. Through a series of interconnected moments, the film reveals the many ways people experience the mountain. Skiers carve across wide alpine slopes, a family races down a sledging run, freestyle riders perform in the snow park, and night skiing lights up the mountain after a shared fondue dinner.
From adrenaline to family adventure, the story captures the diversity of winter sports and the welcoming spirit that defines the Hasliberg region.
A branded content piece built around variety, showing that a single mountain holds room for every kind of winter experience. The film moves between disciplines and moods to mirror the breadth of what Magic Pass actually offers.
Magic Pass Meiringen was directed by Samuel Laprand for SUPERNOVA. Capturing four distinct winter activities in one film meant coordinating multiple shoot scenarios across the resort, from daytime ski runs to family sledging and night skiing under artificial light.
The film is part of a series Samuel Laprand director for Magic Pass, alongside the Magic Pass Gstaad film. Together, the two pieces show how branded content can stay true to a single brand identity while letting each destination keep its own character.
Client
Partner Ski Resort
Production
Director
DoP & Producer
Art Director
Editor
Colour Grading
Focusline Production
Sound Engineer
