End-to-end film production for ambitious brands

Proven processes, a trusted network across Switzerland, and the discipline to deliver films that match the vision in the treatment. Film production built on the highest standards in the industry.

The film you saw in the treatment is the film you get

That’s the promise a well-run production actually makes. A shoot held together by rigorous pre-production, the right crew, and a clear path from first conversation to final master. At Focusline, our processes exist so that every client gets the film they were promised, on schedule, on budget, and at the level of craft they expected when they first saw the treatment.

What you get when you work with us

Pre-production that protects your shoot

Every decision that can be made before day one, is made before day one. Schedule, crew, locations, cast, deliverables, locked. When your shoot day arrives, the team is focused on capturing the film, not solving problems that should have been solved weeks earlier. You walk onto set knowing exactly what’s happening and when.


The right crew for your project, every time

We’ve spent years building a network of DPs, gaffers, production designers, colourists, sound designers, and many more across Switzerland, people we’ve worked with on high-end commercial productions and trust to deliver. When we build your team, we bring in the right collaborators for your film. You get the craft level your project deserves without having to manage the search yourself.


One partner, one standard, from beginning to end

Script, treatment, casting, locations, shoot, edit, colour, sound, versioning, archive. One production company handling every stage means fewer handoffs, one point of contact, and consistent quality from start to finish. Your campaign keeps its momentum because nothing gets lost between phases.

Selected projects

Our approach

Every project starts with a conversation about what the film needs to do, the brand, the audience, the deliverables, the scope. From there we build the production plan and move into pre-production, where the bulk of the work happens: schedule, crew, locations, cast, equipment, and every detail that shapes the shoot.

Then the shoot itself, held together by the plan. Then editorial, colour, sound, and all the versions your campaign needs across platforms. Clear client touchpoints at every stage, on-time delivery, and clean final masters ready for wherever your campaign lives.

Most projects run six to sixteen weeks from first conversation to final delivery.

Two other ways we can help

Turn your campaign into a story people want to watch.

Story-driven advertising that blends cinematic storytelling with brand strategy to create films audiences want to watch.

Build emotional connection with your audience.

Strategic storytelling films designed to build brand identity, deepen audience connection, and extend impact across platforms.

Production Experience

10+ years

in film production

100+ Productions

delivered across Switzerland and internationally

120+ Crew

largest production scale

70+ clients

collaborated with, from startups to global brands

Focusline is led by director Samuel Laprand, based in Sion, Valais, available across Switzerland and internationally.

Portrait of Samuel Laprand, founder of Focusline Production, Swiss film director based in Sion, Valais, Switzerland.

Let’s talk directly

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Discuss your project with Samuel

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Frequently Asked Questions

What can I expect when working with Focusline?

A production partner that runs on rigorous processes, clear communication at every stage, and a crew built around your project. You get one point of contact, structured client touchpoints throughout pre-production and post, and a final delivery that matches what was promised in the treatment. Most clients tell us the difference is visible from the first week of pre-production.

Do you only produce your own directors’ films, or do you produce for others?

Both. Focusline produces films directed by Samuel Laprand, and we also produce for other directors, agencies, and international productions shooting in Switzerland. Recent production credits include McDonald’s – Value (directed by Max Fisher), Volkswagen California (directed by Etienne Claret), and narrative music films by Pierre Daendliker.

Can you handle international productions shooting in Switzerland?

Yes. When a foreign director or agency shoots in Switzerland, we handle the local side, permits, crew, locations, equipment, logistics. We’ve worked on Swiss-based shoots alongside international directing teams including Traktor, StyleWar, and Max Fisher, and we know how to make the local production feel seamless for incoming teams.

How big is your network and where are they based?

Our core crew and collaborators span Valais, Vaud, Geneva, Bern, and Zurich. For every project, we build the team around what the film actually needs rather than defaulting to proximity. If the right DP for your project is in Zurich and the right production designer is in Geneva, that’s who you get.

How much do film production services cost?

Budgets vary widely depending on scope, locations, cast, crew size, shoot days, and deliverables. We work across a wide range and always start with a conversation to understand what your project actually needs before quoting anything.

What does the client experience look like at each stage?

Pre-production with scheduled touchpoints and clear decision moments. A shoot where the plan carries the day. Post-production with structured feedback rounds and on-time delivery. You always know what stage the project is in, what’s coming next, and what’s expected from your side. No vague updates, no surprises.