HC Martigny Sponsoring is a branded content film created for the Hockey Club Martigny, designed to strengthen the club’s position within the Swiss hockey landscape and reinforce its appeal to sponsors.
Rather than focusing only on victories, the film embraces the full reality of sport. Moments of defeat, doubt, and relentless effort reveal the resilience behind the team. A story about perseverance and the determination to return to the top.
The choice to lead with vulnerability rather than triumph turns a sponsoring film into something closer to a portrait. It shows potential sponsors what they’re really backing: not just a team, but the work it takes to keep showing up.
HC Martigny Sponsoring was directed by Samuel Laprand and Bruno Perrin, produced by WABS for the Hockey Club Martigny.
Samuel Laprand led the project alongside Bruno Perrin, bringing a narrative approach to a format that usually defaults to highlight reels. Filming hockey means working with fast action, artificial light, and the unpredictable energy of a live team environment. The production combined match footage, locker room moments, and quieter character beats to build the film’s emotional arc.
Working in Valais with a local club rooted the project in the region where Samuel Laprand is based, capturing a Swiss hockey culture through a cinematic treatment.
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Director | DoP | Editor
Director
Production
Grading & Finishing
Focusline Production
Rental
Focusline Production
Special Thanks
