Cookie Policy

This cookie policy applies to citizens and legal residents of the European Economic Area and Switzerland.

Introduction

The website https://focusline.ch uses cookies and related technologies, referred to collectively in this document as “cookies”. Some of these cookies are placed by Focusline Production and others by third-party services that have been integrated into the site. This document explains how each category is used and which cookies are set.

What are cookies

A cookie is a small text file sent with the pages of the website and stored by the user’s browser on the hard drive of a computer or another device. Information stored in a cookie can be returned to the server that placed it, or to the servers of third parties associated with that cookie, on a later visit.

What are scripts

A script is a fragment of code used to make the website function correctly and to allow interaction with users. Scripts are executed on the server hosting the website or on the user’s device.

What are web beacons

A web beacon, sometimes called a tracking pixel, is a small invisible element embedded in a web page or email. It is used to record that a page has been opened or that a specific action has taken place, by sending information back to the server that placed it.

Cookie categories

Functional or technical cookies

These cookies are required for the website to operate correctly and to remember choices made by the user, such as language settings or login sessions. Functional cookies do not require consent under Swiss and European law.

Statistics cookies

Statistics cookies provide aggregated information on how visitors use the website, so we can improve its structure and content. On this website these are Google Analytics and Microsoft Clarity. They are set only after you accept through the cookie banner.

Marketing cookies

Marketing cookies are set by third-party platforms to measure how their embedded content performs and to support advertising on their own services. This website is configured to avoid them. Vimeo loads with Do Not Track enabled and sets no marketing cookies. YouTube loads in privacy-enhanced mode and sets nothing until you choose to play a video. The only marketing cookies that can appear are those YouTube sets if you deliberately play one of its videos, as described in the YouTube section below.

Cookies in use

WordPress

WordPress is the content management system used to publish and maintain the website. The cookies set by WordPress maintain login sessions for authorised editors and store interface preferences such as language.

These cookies are not shared with third parties. For further information, see the WordPress privacy policy.

Functional

• Name: wordpress_logged_in_[hash]
  Expiration: persistent
  Function: keep users logged in
• Name: wp-settings-[user_id]
  Expiration: 1 year
  Function: store user interface preferences
• Name: wp-settings-time-[user_id]
  Expiration: 1 year
  Function: store user interface preferences
• Name: wp_lang
  Expiration: session
  Function: store language settings
• Name: wordpress_test_cookie
  Expiration: session
  Function: verify whether cookies can be set

Elementor

Elementor is the page builder used to design and lay out content on the website. The cookie set by Elementor records anonymous editor activity used internally to support page editing.

This data is not shared with third parties.

Statistics

• Name: elementor
  Expiration: persistent
  Function: store actions performed on the site for editor functionality

Vimeo

Vimeo is used to embed and play video content hosted on the Vimeo platform. Every Vimeo embed on this website loads with Do Not Track enabled, which disables Vimeo’s analytics and tracking cookies. Playback is not affected. The only cookies the player sets are strictly necessary security cookies, placed by Vimeo’s content delivery network (Cloudflare) so the player can load safely and resist abuse. They do not track you and do not require consent.

For further information, see the Vimeo privacy policy.

Strictly necessary

• Name: __cf_bm
  Expiration: 30 minutes
  Function: distinguish genuine visitors from bots to protect the player
• Name: _cfuvid
  Expiration: session
  Function: support rate limiting to protect the player

YouTube

YouTube is used to embed video content hosted on the YouTube platform. Every YouTube embed on this website loads in privacy-enhanced mode (youtube-nocookie.com). In this mode nothing loads from YouTube and no cookies are set until you deliberately click to play a video. If you play one, YouTube and Google may set the cookies below at that point, regardless of your choice in the cookie banner, because the request goes directly to YouTube when you press play. If you would rather not allow these cookies, do not play the embedded YouTube videos.

For further information, see the Google privacy policy.

Set only when you play a video

• Name: VISITOR_INFO1_LIVE
  Expiration: 6 months
  Function: measure bandwidth and inform ad targeting
• Name: YSC
  Expiration: session
  Function: track user interactions with embedded videos
• Name: PREF
  Expiration: 8 months
  Function: store user preferences
• Name: GPS
  Expiration: session
  Function: store geolocation data
• Name: CONSENT
  Expiration: 2 years
  Function: store user consent state

Google Analytics

Google Analytics is used to measure how visitors use the website and to support improvements to the structure and content of the site. The data is processed in aggregated form.

For further information, see the Google privacy policy.

Statistics

• Name: _ga
  Expiration: 2 years
  Function: distinguish unique users
• Name: _ga_[container_id]
  Expiration: 1 year
  Function: persist session state for analytics

Microsoft Clarity

Microsoft Clarity helps us understand how visitors use the website through aggregated metrics and session replay, so we can improve usability. Clarity loads only after you accept through the cookie banner, and sets no cookies before consent. Data is processed by Microsoft, which may also set cookies on its own domains.

For further information, see the Microsoft Clarity privacy statement.

Statistics

• Name: _clck
  Expiration: 1 year
  Function: retain a Clarity user ID and settings for this website
• Name: _clsk
  Expiration: 1 day
  Function: group a visitor’s page views into a single session recording

Cal.com

Cal.com powers the booking widget embedded on the website, allowing visitors to schedule a meeting directly online. The cookies set by Cal.com maintain booking state during the reservation process.

For further information, see the Cal.com privacy policy.

Functional

• Name: cal.com session cookies
  Expiration: session
  Function: maintain booking session state during reservation

Independent Analytics

This website also uses Independent Analytics, a privacy-friendly tool that runs on our own server. It measures visits without setting any cookies and without sharing data with third parties. Because it sets no cookies, it requires no consent.

Consent

On a first visit, the website shows a banner explaining that it uses cookies for analytics and inviting you to accept or refuse. Strictly necessary and functional cookies are always active, as the website needs them to work and they do not require consent under Swiss and European law. Analytics cookies, namely Google Analytics and Microsoft Clarity, are set only if you accept. If you refuse, no analytics cookies are set. Cookies that a third-party video platform sets when you choose to play a video are described in the relevant sections above.

You can review or withdraw your consent at any time using the button below: