{"id":25879,"date":"2026-03-08T20:00:01","date_gmt":"2026-03-08T19:00:01","guid":{"rendered":"https:\/\/focusline.ch\/film\/miloo-marco-odermatt\/"},"modified":"2026-06-01T22:56:59","modified_gmt":"2026-06-01T20:56:59","slug":"miloo-marco-odermatt","status":"publish","type":"portfolio","link":"https:\/\/focusline.ch\/fr\/film\/miloo-marco-odermatt\/","title":{"rendered":"Miloo &#8211; Marco Odermatt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25879\" class=\"elementor elementor-25879 elementor-18136\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25967a99 e-con-full main_section e-flex e-con e-parent\" data-id=\"25967a99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67a65257 e-con-full e-flex e-con e-child\" data-id=\"67a65257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element 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data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le film<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74b436 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e74b436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"tatsu-module tatsu-text-block-wrap tatsu-BkVenR_135 \"><div class=\"tatsu-text-inner tatsu-align-center clearfix\"><div class=\"tatsu-module tatsu-text-block-wrap tatsu-BkVenR_135 \"><div class=\"tatsu-text-inner tatsu-align-center clearfix\"><p>Marco&rsquo;s Impossible Day est un <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/focusline.ch\/fr\/publicite-narrative\/\">film publicitaire narratif<\/a><\/strong><\/span>\u00a0pour Miloo, avec le champion de ski suisse Marco Odermatt. Le film suit Marco au fil d&rsquo;une journ\u00e9e absurdement surcharg\u00e9e : tournages pour des marques, r\u00e9unions et apparitions m\u00e9diatiques s&rsquo;encha\u00eenent dans toute la ville. D\u00e9gustations de fondue, s\u00e9ances photo sur les skis, d\u00eeners de gala : son agenda ne ralentit jamais.<\/p><p>Heureusement, une machine tient le rythme. Le Miloo Maverick Beast transforme cette logistique impossible en un trajet fluide au milieu de la pagaille.<\/p><p>Un portrait l\u00e9ger de la vie de c\u00e9l\u00e9brit\u00e9 en Suisse aujourd&rsquo;hui, o\u00f9 la mobilit\u00e9 m\u00e8ne la danse. L&rsquo;humour et l&rsquo;absurde font le reste : ils transforment une publicit\u00e9 produit en un moment qu&rsquo;on a envie de regarder.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1b3f63 e-con-full e-flex e-con e-parent\" data-id=\"b1b3f63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-73cddc8 e-con-full e-flex e-con e-child\" data-id=\"73cddc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d4d7c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e3d4d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5aff70 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f5aff70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"tatsu-module tatsu-text-block-wrap tatsu-BkVenR_135 \"><div class=\"tatsu-text-inner tatsu-align-center clearfix\"><div class=\"tatsu-module tatsu-text-block-wrap tatsu-BkVenR_135 \"><div class=\"tatsu-text-inner tatsu-align-center clearfix\"><div class=\"tatsu-module tatsu-text-block-wrap tatsu-BkVenR_135 \"><div class=\"tatsu-text-inner tatsu-align-center clearfix\"><p>Marco&rsquo;s Impossible Day a \u00e9t\u00e9 r\u00e9alis\u00e9 par Samuel Laprand et Etienne Claret, produit par basique studio pour Miloo.<\/p><p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/focusline.ch\/samuel-laprand\/\">Samuel Laprand<\/a><\/strong><\/span> a cor\u00e9alis\u00e9 le film avec Etienne Claret, en assurant la direction artistique et la conduite du tournage. Travailler avec un athl\u00e8te aussi m\u00e9diatis\u00e9 que Marco Odermatt supposait d&rsquo;organiser une journ\u00e9e de tournage cal\u00e9e sur son emploi du temps, sans rien perdre du rythme comique qu&rsquo;imposait le sc\u00e9nario. Il en r\u00e9sulte un film tr\u00e9pidant, o\u00f9 le chaos de la vie de c\u00e9l\u00e9brit\u00e9 devient l&rsquo;argument m\u00eame de la marque.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa9a26e e-con-full e-flex e-con e-parent\" data-id=\"aa9a26e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0fd3c20 e-con-full e-flex e-con e-child\" data-id=\"0fd3c20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f92a21f elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"f92a21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2610\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2610\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> CREDITS <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2610\" class=\"elementor-element elementor-element-88102ed e-con-full e-flex e-con e-child\" data-id=\"88102ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2610\" class=\"elementor-element elementor-element-59016a6 e-flex e-con-boxed e-con e-child\" data-id=\"59016a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744536d elementor-widget elementor-widget-html\" data-id=\"744536d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"credits-list\">\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Client<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/miloo.com\/en-ch\" target=\"_blank\" rel=\"noopener\">Miloo<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Production<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/www.basique.studio\/\" target=\"_blank\" rel=\"noopener\">basique studio<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Agency<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/publicisgroupe.ch\/\" target=\"_blank\" rel=\"noopener\">Publicis Group<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Executive Creative Director<\/p>\n    <p class=\"credits-name\">Robert Van Den Heuvel<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Associate Creative Director<\/p>\n    <p class=\"credits-name\">Edward Chisholm<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Director<\/p>\n    <p class=\"credits-name--highlight\">\n      <a href=\"https:\/\/samuel-laprand.ch\/\" target=\"_blank\" rel=\"noopener\">Samuel Laprand<\/a>\n    <\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/www.basique.studio\/\" target=\"_blank\" rel=\"noopener\">Etienne Claret<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">DoP<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/www.basique.studio\/\" target=\"_blank\" rel=\"noopener\">Etienne Claret<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Leading Actor<\/p>\n    <p class=\"credits-name\">Marco Odermatt<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Manager of Marco Odermatt<\/p>\n    <p class=\"credits-name\">Bettina Schiendorfer-Graf<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Producer<\/p>\n    <p class=\"credits-name--highlight\">\n      <a href=\"https:\/\/samuel-laprand.ch\/\" target=\"_blank\" rel=\"noopener\">Samuel Laprand<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">1st AC | Gaffer<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/mikaelzwahlen-cinematographerdirector.com\/\" target=\"_blank\" rel=\"noopener\">Mikael Zwahlen<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Best Boy Electric-Grip<\/p>\n    <p class=\"credits-name\">Henri Machbacher<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Make-up Artist<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/www.evadurusselmua.com\/\" target=\"_blank\" rel=\"noopener\">Eva Durussel<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Rental<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/www.basique.studio\/\" target=\"_blank\" rel=\"noopener\">basique studio<\/a>\n    <\/p>\n    <p class=\"credits-name--company\">Focusline Production<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Editor<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/www.basique.studio\/\" target=\"_blank\" rel=\"noopener\">Bruno Perrin<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Colour Grading &amp; Finishing<\/p>\n    <p class=\"credits-name--company\">Focusline Production<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Sound Engineer<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/sugarev.com\/\" target=\"_blank\" rel=\"noopener\">Johan Sugarev<\/a>\n    <\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Motion Design<\/p>\n    <p class=\"credits-name\">Margherita Sammauro (Publicis)<\/p>\n  <\/div>\n\n  <div class=\"credits-block\">\n    <p class=\"credits-role\">Photographer &amp; BTS<\/p>\n    <p class=\"credits-name\">\n      <a href=\"https:\/\/www.tanguybibus.com\/\" target=\"_blank\" rel=\"noopener\">Tanguy Bibus<\/a>\n    <\/p>\n  <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cef4a7 e-con-full e-flex e-con e-parent\" data-id=\"4cef4a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-825c81a e-flex e-con-boxed e-con e-child\" data-id=\"825c81a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29fe9c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a29fe9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-246c15b8 e-con-full e-flex e-con e-parent\" data-id=\"246c15b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c31433e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6c31433e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stills<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fd8cd57 e-flex e-con-boxed e-con e-child\" data-id=\"1fd8cd57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77196ea gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"77196ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-25879 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Film des coulisses et photographie par <a href=\"https:\/\/www.tanguybibus.com\/\" target=\"_blank\" rel=\"noopener\">Tanguy Bibus<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6efabcfa e-con-full e-flex e-con e-parent\" data-id=\"6efabcfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-59433272 e-flex e-con-boxed e-con e-child\" data-id=\"59433272\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b09d8a elementor-widget elementor-widget-spacer\" data-id=\"9b09d8a\" data-element_type=\"widget\" data-e-type=\"widget\" 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src=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/miloo-marco-odermatt-behind-the-scenes-07-56.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/miloo-marco-odermatt-behind-the-scenes-07-56.webp 1920w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/miloo-marco-odermatt-behind-the-scenes-07-56-225x300.webp 225w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/miloo-marco-odermatt-behind-the-scenes-07-56-768x1024.webp 768w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/miloo-marco-odermatt-behind-the-scenes-07-56-1152x1536.webp 1152w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/miloo-marco-odermatt-behind-the-scenes-07-56-1536x2048.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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