{"id":25775,"date":"2025-02-25T09:51:56","date_gmt":"2025-02-25T08:51:56","guid":{"rendered":"https:\/\/focusline.ch\/news\/"},"modified":"2026-06-01T00:47:41","modified_gmt":"2026-05-31T22:47:41","slug":"news","status":"publish","type":"page","link":"https:\/\/focusline.ch\/fr\/news\/","title":{"rendered":"News"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25775\" class=\"elementor elementor-25775 elementor-10267\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8341 e-con-full main_section e-flex e-con e-parent\" data-id=\"bd8341\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32becd2 e-con-full e-flex e-con e-child\" data-id=\"32becd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c04548 e-con-full vimeo-section e-flex e-con e-child\" data-id=\"6c04548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6c4a0 elementor-widget__width-inherit elementor-absolute elementor-widget elementor-widget-html\" data-id=\"1e6c4a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"vimeo-integration vimeo-integration--image\"\n     style=\"background-image:url('\/wp-content\/uploads\/2026\/04\/nausicaa-la-panthere-behind-the-scenes-57-821.webp');\">\n<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e16832 e-con-full e-flex e-con e-child\" data-id=\"5e16832\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b443e6 e-con-full e-flex e-con e-child\" data-id=\"0b443e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3570b5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f3570b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">News<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8beb98 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b8beb98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Insights, analyses et \u00e9tudes de cas sur le film publicitaire narratif, le contenu de marque (branded content) et la strat\u00e9gie de production audiovisuelle en Suisse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e84f81 e-flex e-con-boxed e-con e-parent\" data-id=\"6e84f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb20abd e-con-full e-flex e-con e-child\" data-id=\"fb20abd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad1310 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6ad1310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/focusline.ch\/fr\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accueil<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">News<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67970ae e-con-full e-flex e-con e-child\" data-id=\"67970ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dde6b1c elementor-widget elementor-widget-shortcode\" data-id=\"dde6b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b2855 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"84b2855\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-0a5dee8{--container-widget-width:41%;--container-widget-flex-grow:0;width:var( --container-widget-width, 41% );max-width:41%;}}\/* Start custom CSS for theme-post-featured-image, class: .elementor-element-65ff762 *\/.blog-article-thumbnails{\n    position: relative;\n    overflow: hidden;\n}\n\n.blog-article-thumbnails::after{\n    content: \"\";\n    position: absolute;\n    left: 0;\n    bottom: 0;\n    width: 100%;\n    height: 100%;\n    pointer-events: none;\n    z-index: 2;\n\n    background: linear-gradient(\n        to top,\n        #222222 0%,\n        rgba(34,34,34,0.98) 18%,\n        rgba(34,34,34,0.82) 32%,\n        rgba(34,34,34,0.45) 52%,\n        rgba(34,34,34,0.18) 72%,\n        rgba(34,34,34,0.00) 100%\n    );\n}\/* End custom CSS *\/\n\/* Start custom CSS for theme-post-excerpt, class: .elementor-element-c91ad0e *\/.elementor-10260 .elementor-element.elementor-element-c91ad0e a.more-link.style1-button {\r\n    display: none;\r\n}\r\n\r\n.article-card-excerpt{\r\n  display: -webkit-box;\r\n  -webkit-line-clamp: 3;\r\n  -webkit-box-orient: vertical;\r\n  overflow: hidden;\r\n  text-overflow: ellipsis;\r\n  min-height: calc(1.5em * 3); \/* matches 3 lines at line-height 1.5 *\/\r\n}\/* End custom CSS *\/\n\/* Start custom CSS for shortcode, class: .elementor-element-df4783c *\/.elementor-10260 .elementor-element.elementor-element-df4783c .cta-link{\n  color: #F3B54E;\n  font-size: 16px;\n  font-weight: 600;\n  line-height: 145%;\n  transition: color 0.2s ease;\n}\n\n.elementor-10260 .elementor-element.elementor-element-df4783c .cta-link:hover{\n  color: #FAE1B8;\n}\n\n.elementor-10260 .elementor-element.elementor-element-df4783c .cta-link__text{\n  transition: text-decoration-color 0.2s ease;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10260\" class=\"elementor elementor-10260 e-loop-item e-loop-item-24265 post-24265 post type-post status-publish format-standard has-post-thumbnail hentry category-production\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-a590b84 e-flex e-con-boxed e-con e-parent\" data-id=\"a590b84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de3f008 e-con-full e-flex e-con e-child\" data-id=\"de3f008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ff762 blog-article-thumbnails elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"65ff762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/focusline.ch\/fr\/news\/combien-coute-film-publicitaire-suisse\/\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"804\" src=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-cost-switzerland-budget-shoot-mountain-featured.webp\" class=\"attachment-full size-full wp-image-24109\" alt=\"Co\u00fbt d&apos;un film publicitaire en Suisse illustr\u00e9 par un tournage en montagne avec une coureuse dans un paysage alpin.\" srcset=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-cost-switzerland-budget-shoot-mountain-featured.webp 1920w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-cost-switzerland-budget-shoot-mountain-featured-300x126.webp 300w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-cost-switzerland-budget-shoot-mountain-featured-1024x429.webp 1024w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-cost-switzerland-budget-shoot-mountain-featured-768x322.webp 768w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-cost-switzerland-budget-shoot-mountain-featured-1536x643.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86295e5 e-con-full e-flex e-con e-child\" data-id=\"86295e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0567a81 elementor-widget elementor-widget-heading\" data-id=\"0567a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/insights\/production\/\" rel=\"tag\">Production<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c38871 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9c38871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/combien-coute-film-publicitaire-suisse\/\">Combien co\u00fbte un film publicitaire en Suisse ? Guide transparent 2026<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91ad0e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c91ad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tRegard transparent sur le co\u00fbt d'un film publicitaire en Suisse. Chiffres CHF concrets, tarifs SSFV, buyouts acteurs et d\u00e9tail complet d'un budget de CHF 90'000.\u2212 pour 2026.\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76a0069 e-con-full e-flex e-con e-child\" data-id=\"76a0069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4783c elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"df4783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"cta-link cta-link--underlined cta-link--arrow\" href=\"https:\/\/focusline.ch\/fr\/news\/combien-coute-film-publicitaire-suisse\/\"><span class=\"cta-link__text\">Read more<\/span><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5dee8 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"0a5dee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"article-read-time article-read-time--card\">20 min de lecture<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10260\" class=\"elementor elementor-10260 e-loop-item e-loop-item-24362 post-24362 post type-post status-publish format-standard has-post-thumbnail hentry category-production\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-a590b84 e-flex e-con-boxed e-con e-parent\" data-id=\"a590b84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de3f008 e-con-full e-flex e-con e-child\" data-id=\"de3f008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ff762 blog-article-thumbnails elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"65ff762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/focusline.ch\/fr\/news\/process-production-film-publicitaire\/\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"804\" src=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-call-sheet-shoot-planning-featured.webp\" class=\"attachment-full size-full wp-image-24101\" alt=\"Feuille de service et d\u00e9coupage technique sur un plateau de tournage pendant une production de film publicitaire, servant \u00e0 planifier les sc\u00e8nes, le minutage et la coordination de l&apos;\u00e9quipe.\" srcset=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-call-sheet-shoot-planning-featured.webp 1920w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-call-sheet-shoot-planning-featured-300x126.webp 300w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-call-sheet-shoot-planning-featured-1024x429.webp 1024w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-call-sheet-shoot-planning-featured-768x322.webp 768w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-call-sheet-shoot-planning-featured-1536x643.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86295e5 e-con-full e-flex e-con e-child\" data-id=\"86295e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0567a81 elementor-widget elementor-widget-heading\" data-id=\"0567a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/insights\/production\/\" rel=\"tag\">Production<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c38871 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9c38871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/process-production-film-publicitaire\/\">De la r\u00e9ception du brief \u00e0 la livraison : comment fonctionne une production de film publicitaire<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91ad0e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c91ad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tLa plupart des clients n'ont jamais mis les pieds en plateau. Voici un aper\u00e7u de toutes les \u00e9tapes du processus, du premier brief au fichier final.\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76a0069 e-con-full e-flex e-con e-child\" data-id=\"76a0069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4783c elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"df4783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"cta-link cta-link--underlined cta-link--arrow\" href=\"https:\/\/focusline.ch\/fr\/news\/process-production-film-publicitaire\/\"><span class=\"cta-link__text\">Read more<\/span><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5dee8 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"0a5dee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"article-read-time article-read-time--card\">23 min de lecture<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10260\" class=\"elementor elementor-10260 e-loop-item e-loop-item-24343 post-24343 post type-post status-publish format-standard has-post-thumbnail hentry category-strategie-marque\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-a590b84 e-flex e-con-boxed e-con e-parent\" data-id=\"a590b84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de3f008 e-con-full e-flex e-con e-child\" data-id=\"de3f008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ff762 blog-article-thumbnails elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"65ff762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/focusline.ch\/fr\/news\/film-publicitaire-vs-contenu-de-marque\/\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"804\" src=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-switzerland-on-running-featured.webp\" class=\"attachment-full size-full wp-image-24113\" alt=\"Bruno Perrin, directeur de la photographie, filmant un film publicitaire sur un plateau de tournage professionnel en Suisse avec des athl\u00e8tes sur une piste d&apos;athl\u00e9tisme.\" srcset=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-switzerland-on-running-featured.webp 1920w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-switzerland-on-running-featured-300x126.webp 300w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-switzerland-on-running-featured-1024x429.webp 1024w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-switzerland-on-running-featured-768x322.webp 768w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/commercial-film-production-switzerland-on-running-featured-1536x643.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86295e5 e-con-full e-flex e-con e-child\" data-id=\"86295e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0567a81 elementor-widget elementor-widget-heading\" data-id=\"0567a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/insights\/strategie-marque\/\" rel=\"tag\">Strat\u00e9gie de marque<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c38871 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9c38871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/film-publicitaire-vs-contenu-de-marque\/\">Film publicitaire vs film institutionnel vs branded content : lequel pour votre marque ?<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91ad0e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c91ad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tTrois formats. Trois r\u00f4les diff\u00e9rents dans votre strat\u00e9gie de communication. Voil\u00e0 comment les distinguer, et comment choisir.\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76a0069 e-con-full e-flex e-con e-child\" data-id=\"76a0069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4783c elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"df4783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"cta-link cta-link--underlined cta-link--arrow\" href=\"https:\/\/focusline.ch\/fr\/news\/film-publicitaire-vs-contenu-de-marque\/\"><span class=\"cta-link__text\">Read more<\/span><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5dee8 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"0a5dee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"article-read-time article-read-time--card\">16 min de lecture<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"10260\" class=\"elementor elementor-10260 e-loop-item e-loop-item-24310 post-24310 post type-post status-publish format-standard has-post-thumbnail hentry category-production\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-a590b84 e-flex e-con-boxed e-con e-parent\" data-id=\"a590b84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de3f008 e-con-full e-flex e-con e-child\" data-id=\"de3f008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ff762 blog-article-thumbnails elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"65ff762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/focusline.ch\/fr\/news\/choisir-societe-production-audiovisuelle-suisse\/\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"804\" src=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/film-production-company-switzerland-on-set-featured.webp\" class=\"attachment-full size-full wp-image-24105\" alt=\"Entreprise de production de films publicitaires en Suisse sur un plateau de tournage professionnel, avec l&apos;\u00e9quipe, l&apos;installation lumi\u00e8re et une sc\u00e8ne mise en place.\" srcset=\"https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/film-production-company-switzerland-on-set-featured.webp 1920w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/film-production-company-switzerland-on-set-featured-300x126.webp 300w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/film-production-company-switzerland-on-set-featured-1024x429.webp 1024w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/film-production-company-switzerland-on-set-featured-768x322.webp 768w, https:\/\/focusline.ch\/wp-content\/uploads\/2026\/04\/film-production-company-switzerland-on-set-featured-1536x643.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86295e5 e-con-full e-flex e-con e-child\" data-id=\"86295e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0567a81 elementor-widget elementor-widget-heading\" data-id=\"0567a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/insights\/production\/\" rel=\"tag\">Production<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c38871 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9c38871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/focusline.ch\/fr\/news\/choisir-societe-production-audiovisuelle-suisse\/\">Comment choisir sa soci\u00e9t\u00e9 de production audiovisuelle en Suisse<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91ad0e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c91ad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tToutes les soci\u00e9t\u00e9s de production ne se valent pas. Avant de signer, voici ce qu'il faut regarder, et ce que la plupart des marques oublient.\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76a0069 e-con-full e-flex e-con e-child\" data-id=\"76a0069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4783c elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"df4783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"cta-link cta-link--underlined cta-link--arrow\" href=\"https:\/\/focusline.ch\/fr\/news\/choisir-societe-production-audiovisuelle-suisse\/\"><span class=\"cta-link__text\">Read more<\/span><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5dee8 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"0a5dee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"article-read-time article-read-time--card\">14 min de lecture<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>News Insights, analyses et \u00e9tudes de cas sur le film publicitaire narratif, le contenu de marque (branded content) et la strat\u00e9gie de production audiovisuelle en Suisse. Accueil News<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"ai_generated_summary":"","iawp_total_views":3,"footnotes":""},"class_list":["post-25775","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/focusline.ch\/fr\/wp-json\/wp\/v2\/pages\/25775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusline.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/focusline.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/focusline.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/focusline.ch\/fr\/wp-json\/wp\/v2\/comments?post=25775"}],"version-history":[{"count":0,"href":"https:\/\/focusline.ch\/fr\/wp-json\/wp\/v2\/pages\/25775\/revisions"}],"wp:attachment":[{"href":"https:\/\/focusline.ch\/fr\/wp-json\/wp\/v2\/media?parent=25775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}